GOAL: Uber recently launched UberEats, a food delivery platform which leverages its network of drivers to deliver food to customers in different cities. UberEats approached me to create crave worthy content for dissemination across their website, email blasts and social media profiles across multiple cities. Their goal was to increase app downloads and drive in-app transactions, while engaging customers in online conversations.
TASK: To create images showcasing the launch of Uber Eats in San Francisco.
APPROACH: For this particular project, I decided to grab popular food items and showcase them being delivered at iconic San Francisco landmarks such as the Golden Gate Bridge, iconic street signs and parks.