CLIENT: My/Mo Mochi Ice Cream is taking over the snack game in grocery stores nation-wide. It is a frozen treat made with a scoop of premium ice cream wrapped in delectably soft, chewy dough. They recently hit the market earlier last year and are already in over 6,000 stores across the nation.
GOAL: Create curated images that reflect their brand pillars: fashion, lifestyle and art.
TASK: Stage a 2-day photoshoot in Los Angeles, creating beautiful images of My/Mo Mochi Ice Cream and the occasions surrounding it. For this particular shoot, I incorporated fabulous fashion moments, gorgeous color palettes, and utilized different textures to complement all the different mochi flavors. Flavors include: Mango, Strawberry, Green Tea, Cookies & Cream, Vanilla Bean, Double Chocolate & Mint Chocolate Chip.